DEVELOPING BUSINESS PLANS
Whether you want an outside expert to prepare a complete business plan for your project or you simply want an expert to assist you, a SEQUUS consultant will answer the call. Sequus has consultants with many years of experience who are well qualified to develop a business plan for a large international project in the Philippines, for example, or for a 'mom and pop' grocery store right here at home.
A Typical Outline of a Business Plan
Executive Summary
Data Collection and Analysis
Introduction
General Description of the Industry
Customers
Competitive Analysis
Strategy Formulation
The Marketing Strategy
The Overall Marketing Strategy
The Marketing Mix
Your Product or Service
The Place or Location
Advertising & Promotion
Pricing
Customer Service
Marketing Processes
People
Other Components
The Operations Plan
Premises, Euqipment, Furnishings & Fixtures
Operating Costs
Human Resource Strategy
Business Structure
Long Range Plans
Critical Risks and Assumptions
Financial Forecasting
A complete set of pro forma financial statements for
selected scenarios.
